Software Application Security is the general practice of adding features or functionality to software to prevent a range of different threats such as denial of service attacks and other cyber attacks and data breaches or data theft situations.
Different types of application security such as firewalls, antivirus programs, encryption programs and other devices can help to ensure that unauthorized access is prevented. Companies also can identify sensitive data assets and protect them through specific application security processes tied to these data sets.
Software Application Security is aimed at protecting clients and users of software from of hacking and malicious intent.
Furthermore, Software Application Security is critical for mobile app stores, where hackers try to attach various kinds of malware to less vetted mobile applications.